The best talents are picky, and honestly, they have gained the right to be a little.
The kind of people who change your business do not spend their evenings parading. They don't look for any job. They are waiting for this feeling of intestine, this little quiet spark that says, “Yeah … it's the place for me”
And the truth is that this moment often occurs well before clicking on applying. Salaries, of course. Everyone has invoices to pay. But it is this feeling of adjustment, culture, energy that really balances them.
Here in London, this first impression has even more weight. The city is full of spirit of world class and agitated ambition. It's exciting, but it is also incredibly competitive. Solid candidates often have two or three offers on the table before they even saw their CV. According to Greater London Authority, the vacation rates of technological and professional roles are among the highest in the United Kingdom.
If everything you have is a work description and a tone full of hope, you will be drowned. You need something more. You need a story. Something that makes people want to join your world. And if you do not have creative skills or internal video expertise to do this justice, this is where to call on a business production team based in London can make all the difference.
Now you may think, “Ahh, I don't know where to start with the video. This is where expertise by a third party arrives. MHF creative Specializing in the creation of brand videos for London companies that really feel human. It's magic. Because when the video is well done, it does not only show what your business does. This allows people to feel it. This is what will earn you more talents.
Make the right first impression
Your employer brand begins to whisper long before an interview occurred.
The first impressions stick. Around 88% Job seekers say that the brand of an employer plays a big role to decide if they even apply.
Think about it for a second. Someone could decide that they want to work with you before they even talked to them. A short and honest video can capture your mission, your spark and the type of energy that makes people stop scrolling. Suddenly, they are not only curious. They imagined your office.
Psychology behind why video works
The video is powerful because it strikes people in two places, head and heart.
We treat the visuals incredibly quickly, and when you add a tone of voice, music, body language and movement, it bypasses logic and lands somewhere more deeply.
Imagine someone who has been in his current role for years, quietly asking you if he is ready for a change. They are nervous about it, but they look. If they watch a video where your team seems alive, welcoming and motivated, it gives them this little push. This means that the idea of letting feel less like a risk and more an opportunity.
Life to make your culture
Culture is difficult to explain in a list of balls. But you know it when you see it.
A team laughing at a coffee after nazy for land. Someone gets real support by a bad day. These moments stick. They make people think, “It's not just work. This is where I could really belong. ”
And that matters a lot. Companies with a solid employer brand have been shown to reduce employee turnover by around 28% (according to https://dsmn8.com/), the culture is not down. This is the reason why someone chooses you above the other three offers in their reception box.
Show what you represent
The best people are not only checks for a pay check. They want meaning.
They want to be proud when they tell their friends where they work. They want to see real values in action, not just a mission statement buried on the career page.
A A recent survey revealed that 86% of job seekers are looking for the company's exams and ratings before applying. They are not only looking for advantages. They are looking for proof.
A solid employer video can do so. It can quietly show your commitment to diversity, sustainability or social impact. He says: “It is who we are”, without you having to spell it. And this kind of honesty strengthens confidence.
Stand out on a crowded market
Let's be honest, the competition is wild.
In London, everyone is fighting for the same brilliant minds. And now that four in five professionals are working hybrid most weeks, their first real experience of you will probably not be your office. It will be digital.
A well -designed video helps you cut the noise. This proves that you care. This shows that you have invested in your people, not just your product. And it works. About 92% of people say they would plan to leave their jobs if they were offered in a business with a better reputation. It is the power of reputation. And the video built it quickly.
How to build an off -competition employer brand video
The best videos are not only beautiful, they feel real.
Start with emotion. What do you want people to feel when they look? Inspired? Under tension? As if they are welcome when they cross the door? Build around this.
And use your real people. No actors, no smiles staged. Show your team resolution problems. Celebrate the victories. White pobilons in disorder, real laugh, someone who helps a colleague to take off.
Keep it short. One or two minutes is a lot. Enough to keep the accent and leave an emotional brand. Make sure that visuals, tone and music really reflect who you are. If something feels turned off, people will notice it. When everything aligns, it's magic. It is not only “that's what we do”, but “that's why it is important”.
Current errors that divert talents
Bad video can do more damage than any video at all.
Business fashion words. Cold scripts. Stock images that could be anyone's office. They may seem polite, but they don't connect. And overpromization is fatal. If you paint a brilliant culture that does not exist, you will lose people when they cross the door.
The advantages could draw attention, but they do not earn hearts. People join people, not the ping-pong tables. And the best candidates can identify inauthenticity to a distance mile.
Transform recruitment into long -term strategy
The best part is that it is not only a unique campaign.
A video from the solid employer works in the background, sitting on your career page, your companies and your job advertisements. It quietly shapes the way people talk about you. It plants seeds with future candidates long before they even think of moving.
And that saves money. Companies with a solid employer brand can reduce their cost per rental up to 50%. Quality increases. Time to hire breaks down. Everyone wins.
Measure the impact of employer brand videos
If you want leadership membership, you need to prove that it works.
Follow the commitment to the content of your career. Watch the application numbers and quality before and after the launch of the video. Ask new hires how they have heard of you for the first time and what made them click on apply. Attach the results to the hiring time and the cost by recruitment.
Show that these are not only creative duvets. This is the strategy. He moves the needle.
Choose the right video to tell your story
Different stories need different formats.
A brand film can capture your vision in a scanning room. Culture videos show daily energy. Personal stories allow people to hear real voices in your team. Even highlighting coils can give candidates an overview of what makes your world feel alive.
Attract people who will shape your future
Hiring is not only the connection of gaps. He shapes what your business becomes. The more players you choose, the more your business will survive a difficult climate.
The people you hire will define your culture, reputation and growth. The best candidates know this. And they will choose the place that feels good.
A brand video gives them this feeling. It shows them that you are, what you represent and why they will be proud to join.
This raises no noise. And that makes you where they want to be.
