Almost all (95%) insured have an improved vision of their insurer after receiving additional value support for serious health, disability, trauma or mourning, according to the latest data from Redarc patients. Although the health and well-being organization led by nurses believes that the supply of additional value services is the right thing to do for insurers, it also demonstrates how, in doing so, they can improve their reputation, go beyond expectations and potentially improve customer loyalty.
In addition, when the insured were questioned about the advantages of receiving practical and emotional support from the Redarc (via their insurer) during the difficult moments of their lives:
- 89% estimated that they had received good or excellent information and / or advice relevant to their health
- 71% evaluated support because he gave them someone to talk outside the immediate family and friends;
- 59% agreed that it made sure they were aware of everything available to help them;
The results of the annual Redarc patient survey show that nearly nine out of ten insurance guards (88%) who have been supported by Redarc would recommend Redarc, which makes it “world class” in terms of net promoter score – a measure of customer satisfaction.
Christine Maris, commercial director of Redarc, said: “Customer engagement is the Holy Grail for insurers, because it can be a key differentiator, so any service that attracts and delights customers must be seriously taken into account.
“Insurers must be reminded that more of their insured people could benefit from additional value services if their customers were better aware of their options and how this support can be accessible. Although this is a pleasant surprise for insurers to receive support if they did not know its availability, this is a strong missed opportunity for insurers.
“We are delighted that our most recent survey of patient data continues to paint such a positive image and traces a direct line of insurers who offer our advocacy services. It is surely the reflection for insurers who are the bare minimum in this area. ”
