New data Deel show that the United Kingdom has lagged behind in the growth of generation Z wages
London, United Kingdom – April 2, 2025: Generation Z workers of four out of five (81%) in the United Kingdom are planning to work remotely for a company outside the United Kingdom if this meant larger salary possibilities, according to new research commanded by global RH and the pay company Part.
Research, which also shows that more than half (51%) of full-time employees of generation Z in the United Kingdom will favor the fully rolled provisions when they are looking for their next role, suggests that British companies are at risk of losing the talent of generation Z against international competitors. In fact, almost two thirds (64%) of full-time Gen-Er admitted that they are likely to prioritize the salary on the proximity of the HQ when they are looking for their next role.
This occurs while new Deel platform data reveal that wages growth for British geni-zers is lagging behind other markets.
In 2024, worldwide, generation Z workers received larger salary increases (9%), exceeding peers from the millennium (7%) and generation X (5%), employers, employers recognized more and more how their digital skills and their comfort in distributed teams could create value.
However, the United Kingdom exceeds this trend. Instead, millennium and generation X workers saw the highest salary increases (8% and 6% respectively), leaving workers of the Z generation (5%) in the salary race.
And that does not go unnoticed – 64% said they thought that older colleagues had better advantages and opportunities than people their age.
Demystify requests for generation Z
It is clear that Pay is a motivation factor for employees of generation Z. But it is not only the growth of wages that is in mind.
Research stresses that flexibility is always incredibly important for this generation, with 63% admitting that they would seek a hybrid role in their next opportunity. In addition, generation Z is also willing to meet their employers in the middle.
Workers are ready to extend “flexibility” beyond the question of whether it means being physically in an office. More than a fifth (21%) would be willing to work for hours and hours (GMT – 5), only a little less than the share that would only work with local hours (24%), highlighting the threat that international companies represent as competition for talents. European companies would be the largest winners, because 45% of workers of the Z generation in the United Kingdom would be happy to work in any continental time zone.
“The message is strong and clear: the Z generation is perfectly aware of their immense value on the market and expects their salary and their advantages to reflect it,“Said Matt Monette, director of the British country at Deel.
Monette Following: “They have digital skills companies are increasingly demanding and to attract and preserve them, companies must ensure that their remuneration and advantages align with their requests, and that does not stop with remuneration. abroad”.
Deliver your future talent
For business leaders who seek to attract and preserve the next generation of talents, there is a juggling act in play: to balance working policies with the requirements and expectations of generation Z staff, while balancing the needs of the wider multi-generational labor.
For companies that seek to move forward, examining approaches to global remuneration can be an effective first step since wage growth remains stowed in demography. Deel Report on the state of global remuneration found that wage growth in the United States for technical roles (+ 18%) considerably exceeded the United Kingdom (+ 3%) and that the average full-time salary ($ 125,000) was $ 23,000 before the United Kingdom.
Likewise, the offer of greater flexibility allows generation Z must be respected without alienating elderly workers. A Deel survey of more than 57,000 professionals on LinkedIn revealed that 73% believed that all companies should offer hybrid work options, a lever that can be pulled to serve several age groups at a time.
“Recognition of generational differences in attitudes with regard to work is crucial. Filling the gaps affecting multiple demographic companies can start responding to their younger staff without alienating older groups “,” Monette continued. “Gen Z could be those who display a desire to play international roles, but nothing prevents older colleagues from doing the same if their needs cannot be met.”
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Methodology
The research was carried out by the census, with 1001 full -time workers Gen -Z between 24.02.2025 – 26.02.2025. The census to respect and use members of the market research company which is based on the ESOMAR principles. The census is also a member of the British Polling Council.
Deel's report brings together data from more than a million contracts and more than 35,000 customers in more than 150 countries. All countries, states and cities of the report have at least 100 workers contracts in December 2024.
About
Deel is the Payroll and all-one HR platform for world teams. Built for the way the world works today, Deel combines MRI, pay, compliance, benefits, performance, management of IT equipment in a single transparent platform. With tools fueled by AI and fully owned payroll infrastructure, Deel supports all types of workers in more than 120 countries – companies that allow faster, faster and more compliant companies. Find out how Deel facilitates global work in Deel.com.
