- 38% of electric vehicle drivers cite the tax and the savings of Ni as the main reason to choose electricity
- 28% highlight fuel savings as the greatest motivation for change
- Spectacular reduction in employee worries – availability of the charge point, anxiety of the distribution area and how long
- 63% of non -EV drivers still consider the initial cost as the greatest barrier, which makes the sacrifice of wages crucial to an affordability
- Absorption is also fueled by a rapid decrease in concerns about infrastructure, scope and charging time
London, United Kingdom, September 9, 2025 – Tax and national savings (NI) are the main reason why employees choose an electric vehicle (EV) through a salary sacrifice scheme, according to The latest Tusker 2025 EV pilot survey report.
Research1 Of more than 6,600 people have found that 38% of employees with an EV cited the tax and the savings of Ni as the main motivation for electric round trip, compared to 31% last year. Fuel savings were the next largest driver at 28%, while only 20% have appointed environmental advantages as the main reason for switching.
In addition, the price, the tax advantages or the affordability on a salary sacrifice scheme were the main reason of 69% of non -EV drivers to choose an EV as the next car, followed by 62% citing cheaper operating costs. Environmental benefits only concerned 38% of employees – almost half of those who wish to save.
This change underlines how the salary sacrifice has gone from consideration mainly as a “green advantage” to become a financial advantage, offering tangible support at the cost of living. With the high initial price of electric vehicles still dissuasive for 63% of drivers, the salary sacrifice regimes allow more people to make the change without an initial expenditure, while reducing their cost of monthly driving.
The concerns about the invoicing of infrastructure, which have often been considered an obstacle to adoption, also settled. Concerns about the availability of charge points fell heavily from 73% in 2024 to 52% this year. Fewer drivers are concerned about the range of vehicles – compared to 70% to 47% – and anxiety about the duration of electric vehicles for the load increased from 60% to 36%. These results suggest that, although the cost remains the central barrier, the practical aspects of the possession of electric vehicles become less intimidating for drivers.
Kit Wisdom, Managing Director at Tusker, Said: “Much of the Ev Market's Growth is Being Driven by Salary Sacrifice Car, where people are Making Excellent Use of the Tax and National Insurance (Ni) AvaiLble Savings. Research by the British Vehicle Rental & Leasing Association (BVRLA) Of Salary Sacrifice Grew by 51% in 12 months to January 2025Partly following smaller and cheaper electric vehicles and new rental models, including used electric vehicles.
“Employers also take saving from Ni; In addition, because employees are more likely to join an organization – and remain, employers see improvements in recruitment and retention figures. ”
The survey also shows the broader impact of the FE benefits on employee satisfaction. Among the Tusker drivers, 96% report that they are satisfied or very satisfied with their electric vehicle, against 93% last year, and only 3% plan to return to drive a petrol or diesel car.
The demand for electric cars by wage sacrifice should increase more. More than seven out of ten non -EV drivers (71%) think they will drive electricity over the next four years, against 69%in 2024, with more than a third (35%) saying that they would choose an EV if they changed their car tomorrow.
“Our survey shows that once the drivers change, they don't look back. The vast majority are satisfied with their electric vehicles, benefit from lower costs and plans to remain electric in the long term. This is why the salary sacrifice is so important: it helps to overcome barriers to affordability while stimulating employee engagement, retention and sustainability commitments, ”concluded a health.
Tusker, which is part of Lloyds Banking Group, has more than 135,000 drivers on the UK roads and offers diets to more than 2 million eligible employees.
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References
1. The annual survey of Tusker Ev Driver Driver Dison An image of the current landscape with regard to the adoption of electric vehicles in the United Kingdom, looking at what people like and what concerns they can have for transition.
To make the report as insightful as possible, Surveyed tusker 6,698 people through Three basic groupsAsk them tailor -made questions to help get as much useful information as possible.
These are:
- The general population of drivers who are eligible, but who are not currently participating in a program of Tusker's wage sacrifice cars (15% of them already lead an EV) (survey 1)
- Drivers who are currently taking an EV by the TUSKER wage sacrifice car.
- Drivers who take a petrol or diesel car through the Tusker salary sacrifice car system
(Survey 3)
Tusker hopes to provide useful information, as well as describe how employers can help encourage the transition to electric vehicles and, ultimately, in Net-Zéro.
Tusker is the leader of the United Kingdom in wage sacrifice cars. Being part of the Lloyds banking group, it has more than 15 years of experience in the offer of an affordable means to employees to drive a new fully guaranteed and maintained car. Its program, which is available for more than 1.8 million employees in the United Kingdom, offers a range of options, pure electric cars with hybrids and even traditional petrol and diesel vehicles. It provides a tailor -made scheme to the individual needs of organizations.
